Winner picked at random or by skill?
In addition to “Like-ing” your Fan Page, do you want…
Plain ol’ text entries?
With more than 15,000 people a year coming to this blog just for Facebook contest apps, I went digging to find some been-there-done-that apps you can count on. I’ve also had some very smart software developers post comments and email me about Facebook sweepstakes and contest apps they’re creating.
Hopefully this roundup will at least let you cut down your research time…
Top Tab lets you easily create Facebook Fan Page contests where your fans submit entries and then invite their friends over to vote.
After chatting with its creator, Igor Reznitsky, here are some of the best benefits you can expect from a Top Tab contest:
- Growth by design: Unlike sweepstakes apps, which actually discourage entrants from sharing (because more entrants = less chance to win), the Top Tab contest app requires viral sharing since entrants win based on votes.
- Sharing options galore: Your entrants can easily share their entries with friends via email or by posting to Facebook, Twitter, Google+, Pinterest and other social sites from inside the app.
- No spam policy: The app requires only basic permissions, asks entrants’ approval for every sharing action, and won’t email them any Top Tab marketing (unlike Wildfire, for example).
- Canvas Schmanvas!: The app lets you launch your contest directly on your Fan Pages, which is easier for you and maximizes interaction. No Canvas Pages needed.
- One contest, many Fan Pages: If you want to run your contest on several Fan Pages for any reason (maybe you own a small chain of shops or volunteer for a non-profit with regional chapters), you can for no extra charge.
For example, this past winter the YMCA ran a photo contest across the 24 Fan Pages of state YMCAs.
- Flexible design: The app allows you to customize it’s look and feel with various options, including static images and custom HTML.
- Flat price per campaign: Some other contest apps cost $100s or even $1,000s based on how long your contest runs and how many fans you attract.
That’s scary if you’re a small fry just starting to build your fan base (the whole point of contests).
- Multi-language interface: With more than half a billion people now on Facebook, this may come in handy.
As I’ve written about before, sweepstakes require a crazy maze of Official Rules, coded in cryptic legalese to appease all 50 U.S. states and Canada. (The laws are all different!)
No wonder mostly big corporations run sweepstakes. That is, until now…
From your Official Rules to winner selection and prize fulfillment, Social prize does the hard work for you, leveling the playing field to let you compete with the big boys.
What’s more, it’s viral! Whether you’re running a Facebook contest to ramp up your fan base, or you want to conjure up a flash flood of targeted traffic to your own site, Social Prize has you covered.
Older Facebook Contest Apps
That’s pretty impressive, as is its client roster, which includes Victoria’s Secret, Nike, Pepsi, Sony, AT & T and oodles of other big names.
Wildfire lets you create several different promotion types, including sweepstakes, user-generated contests, product giveaways, and even stuff like coupons, quizzes and trivia.
Some of them may not even seem directly relevant to contests on first glance. Think again. Each is a proven engagement tool, which can make it just the ticket to make your contest go viral if used creatively enough.
What I don’t like about Wildfire is there’s no way to just buy the darn thing for a one-time fee. Instead, they charge for every campaign. And even then it’s not a flat fee (although there is a flat base fee). You’ve got to pay for every day your contest runs too.
It also says this on their Privacy page:
“Unless you opt for our white label campaign option or you are a Qualified Partner, Wildfire will co-own data that may include your name, email address, phone number and birth date. If we co-own your personal data all campaign entry forms will have a Wildfire mailing list Opt-In.”
Seriously? You can be sure the White Label option is north of the $250 + $4.99 per day Premium pricing, and there are no posted criteria for becoming a Qualified Partner, so think twice before choosing Wildfire.
Votigo’s client roster is also nothing to sneeze at, including Ford, Intel, Coca Cola, KFC, Kohl’s, Sunkist and Amtrak. Not the sexiest names by any means, but these guys are billionaires. They can use any contest platform they want.
Thankfully, it won’t cost you a fortune to use Votigo, since their pricing starts at $30 per week to use any of their Facebook Video Contest, Photo Contest or Sweepstakes apps. They’ve also got a slew of supporting Promotions apps like Photo Gallery, Video Gallery and Coupons.
This one is another Facebook contest platform, although Bulbstorm is focused on “idea challenges”: getting users to submit new ideas about how to do something. You can see a live demo of it here.
It has a cool optional feature that requires users to Like your Fan Page on the first screen of the app. I also like the built in video recorder that auto detects your webcam.
Very slick. But again, I’m betting it’s not cheap.
Tested any other Facebook contest apps? Do share!
To Facebook contest profits,